What Is Content Marketing?

Content marketing is a strategic marketing strategy designed to develop and deliver useful, appropriate and reliable content to attract and maintain a clearly identified audience — and ultimately to drive successful customer action.

Our annual research shows that the vast majority of advertisers use ads for content. Many prominent organizations around the world, including P&G, Microsoft, Cisco Systems, and John Deere, actually use this. Small businesses and one-person shops around the globe develop and execute it, too. Why? For what? Because it does work.



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